During my time at Barbarian, I’ve written copy and worked on creative concepting for the past few Samsung smartphone launches. We design and develop the official Samsung.com pages for each phone, including the new Galaxy Fold — the company’s revolutionary device with a foldable display.
This is a balancing act — we need to present highly technical information in a way that is still able to be understood by the general public. My work needed to be both benefit-driven and appealing to consumers who have suffered from a bit of smartphone fatigue.
At its launch, the Galaxy Fold definitely got people talking. How does it work? Will it work? Is this the future, or just a fad? For answers, millions of people streamed into Samsung.com to read up on the device, with the story provided by yours truly.