Samsung’s S26 smartphone has a bunch of the AI-backed bells and whistles which get you organized, bolster your creativity, and basically help you get your shit together. We saw that episodic content series were performing well for other brands, and brought this to our clients as a way to spice up the feed. But how to do you make content about AI features engaging and entertaining to an audience that has deep AI fatigue? Simple: you don’t talk about AI.
Our team came up with a funny episodic series featuring a fly-by-the-seat-of-their-pants, complete mess of a main character — your classic Type B personality. Thanks to the new Samsung device, that person is now showing hints of Type A behavior, while still maintaining their quirky, kooky persona. You might even say they’ve become Type…AI.
