Flip phones — they’re back, baby! And better than ever! Remember the satisfaction of hanging up a phone call simply by shutting your phone? Now you can experience it all over again, with all the capabilities of a smartphone.

After testing the waters with the Galaxy Fold, Samsung introduced the Z Flip to bring flip phones to an entirely new generation. Barbarian was contracted to create the website, visuals, and other marketing content for the new device. I wrote copy for the official page on Samsung.com, giving visitors around the world a peek at what makes this phone special.

Flip out over the full Z Flip page at Samsung.com.