Flip phones — they’re back, baby! And better than ever! Remember the satisfaction of hanging up a phone call simply by shutting your phone? Now you can experience that thrill again, with all the capabilities of a smartphone.
After testing the waters with the Galaxy Fold, Samsung introduced the Z Flip to bring flip phones to an entirely new generation. Barbarian was contracted to create the website, visuals, and other marketing content for the new device.
I wrote the copy for the official page on Samsung.com, giving visitors around the world a peek at what makes this phone special. My work helped to humanize the tech-focused brand, and the tone and voice I employed gave the work a personality that matched an admittedly fun product. The narrative of the page told a compelling story of why this device is unique, and kept users moving through the page with ease.
